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Brand New

Hirshhorn Museum and Sculpture Garden, Washington

NOW CLOSED

Art and Commodity in the 1980s

The Hirshhorn Museum and Sculpture Garden presents a comprehensive exhibition exploring the pivotal moments in the 1980s when artwork became a commodity, and the artist a brand. More than 150 works examine the origins and rise of a new generation of artists in New York who blurred the lines between art, entertainment and commerce. ‘Brand New’ brings together rarely displayed works from major US and European collections by around 70 artists including some of today’s most renowned figures. These include Sarah Charlesworth, Jessica Diamond, Peter Halley, Jeff Koons, Barbara Kruger, Erika Rothenberg, Meyer Vaisman and Julia Wachtel, as well as artist groups and collectives. Find out more about the ‘Brand New’ exhibition from the Hirshhorn Museum and Sculpture Garden’s website.

Preview the exhibition below | See Apollo’s Picks of the Week here

These Galleries show no more than 10% women artists or none at all. (1984-85), Guerrilla Girls. Hirshhorn Museum and Sculpture Garden, Washington DC, Smithsonian Institution. Photo: Cathy Carver

These Galleries show no more than 10% women artists or none at all. (1984-85), Guerrilla Girls. Hirshhorn Museum and Sculpture Garden, Washington DC, Smithsonian Institution. Photo: Cathy Carver

Hirshhorn Museum, Washington, DC (1988), Krzysztof Wodiczko. Courtesy the artist and Galerie Lelong, New York

Hirshhorn Museum, Washington, DC (1988), Krzysztof Wodiczko. Courtesy the artist and Galerie Lelong, New York

Untitled (I shop therefore I am) (1987), Barbara Kruger. Glenstone Museum, Potomac, Maryland.

Untitled (I shop therefore I am) (1987), Barbara Kruger. Glenstone Museum, Potomac, Maryland. Photo: Tim Nighswander/Imaging4Art.com © Barbara Kruger. Courtesy Mary Boone Gallery, New York

SILENCE = DEATH (1987), ACT UP (Gran Fury). Courtesy New Museum, New York

SILENCE = DEATH (1987), ACT UP (Gran Fury). Courtesy New Museum, New York

He Kills Me (1987), Donald Moffett. Courtesy of the artist and Marianne Boesky Gallery, New York and Aspen. © Donald Moffett

He Kills Me (1987), Donald Moffett. Courtesy of the artist and Marianne Boesky Gallery, New York and Aspen. © Donald Moffett

Untitled #121 (1983), Cindy Sherman. Hirshhorn Museum and Sculpture Garden, Smithsonian Institution, Washington, DC. Photo: Lee Stalsworth

Untitled #121 (1983), Cindy Sherman. Hirshhorn Museum and Sculpture Garden, Smithsonian Institution, Washington, DC. Photo: Lee Stalsworth

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