Many people have endeavoured to dispel the ‘elitist’ image often associated with the art world, but few have shown the pragmatism of Carter Cleveland. Cleveland was a student at Princeton when he realised that no one had yet designed a coherent online art resource for viewing art – so he decided to create one himself. The result was Artsy, a website for education and discussion that also operates a dedicated marketplace for artists and collectors. It currently lists more than 230,000 works for sale. Not for nothing has Cleveland been dubbed ‘the art-world Steve Jobs’.