Apollo
40 Under 40 Art and Tech

John Crain

20 September 2021

Founder, SuperRare, New York

This was undoubtedly the year that NFTs hit the mainstream – but the market for these encrypted digital files has been gradually developing for almost a decade. John Crain co-founded SuperRare, a marketplace for buying and selling digital art as NFTs on the Ethereum blockchain, all the way back in 2017 – it went online the following year. It also now functions as a social network for both artists and collectors, with an activity feed and featured profiles. The platform has an open application process for artists, whose works are reviewed by a team of curators, but in August this year the company launched a new feature which allows community members to vote on and create their own ‘SuperRare Spaces’: digital storefronts where they can release and market their own NFTs. Crain, who started out in advertising before taking the plunge into the world of cryptocurrency, remains CEO of SuperRare.

See more 40 Under 40 Art & Tech Business

Leave a comment

Your email address will not be published. Required fields are marked *