Apollo Magazine

Victoria Siddall

Director, Frieze Fairs, London, UK

Victoria Siddall | Apollo 40 Under 40 Global | The Business

39 | Director, Frieze Fairs, London, UK

As director of Frieze London, Frieze Masters and Frieze New York, Victoria Siddall has one of the biggest jobs in the commercial art world. She has worked at Frieze since 2004, and in 2012 masterminded the launch of Frieze Masters, which swiftly gained plaudits for its fresh approach to historical and modern art. Under her leadership the fairs continue to thrive – for instance, with the launch of Frieze’s first summer exhibition of outdoor sculpture in Regent’s Park this summer. Siddall currently chairs the board of trustees at Studio Voltaire, London.

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