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40 Under 40 USA

Alexandra Chemla

1 September 2015

The process of compiling and updating physical inventories of artworks used to be a laborious, time-consuming task for gallery employees. When Apple’s iPad was released in 2010, Alexandra Chemla – then working at Gavin Brown’s Enterprise in New York – realised that it was the perfect vehicle for an app that would allow galleries to record and present work without the need for bulky files of documents. The result was ArtBinder, a platform that was both beautifully-designed and easy to use, and that radically simplified how information could be stored and shared. It is now used by more than 300 galleries worldwide.