Commercial galleries play a pivotal role in representing and developing artistic talent. The number of artists they support, however, is limited and leaves 99% of practising artists without exclusive representation, the majority of whom are young artists searching for their break.
For these undiscovered artists, The Other Art Fair is a unique platform from which they can independently showcase their work: to gallerists, curators, critics and collectors. Not only about selling artworks, these four days enable artists to launch their work in the contemporary art world, gauge the public’s response to their pieces and meet fellow artists for potential future collaborations. The fair is wide-reaching in its audience, attracting individuals who support artistic practice in other ways: advertising agencies, fashion designers and corporate companies looking to commission pieces.
![Masterpiece [Re]discovery 2022. Photo: Ben Fisher Photography, courtesy of Masterpiece London](http://www.apollo-magazine.com/wp-content/uploads/2022/07/MPL2022_4263.jpg)
Suzanne Valadon’s shifting gaze