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40 Under 40 Europe 2014

Serena Cattaneo Adorno

27 August 2014

There are two major routes to getting noticed in the business of art. Some strike out on their own, opening their own spaces and blazing a new trial. Others, like Serena Cattaneo Adorno, navigate the existing infrastructure of the market to make their mark. Since launching Gagosian’s first Paris gallery in 2010 following a stint in London, she has caught the eye with inventive shows and collaborations, so much so that she was able to open a second Gagosian space in the city in 2012.