Apollo
40 Under 40 Art and Tech

Kelani Nichole

20 September 2021

Founder, Transfer, Los Angeles

In 2013 Kelani Nichole founded TRANSFER, an experimental gallery that focuses on simulated experiences, offering a platform for artists working with all kinds of technology – from GIFs and video games to algorithms, VR and AR. The gallery relocated from Brooklyn to Downtown LA in 2019; it continues to put on virtual exhibitions under the banner ‘TRANSFER Download’, and to run pop-ups internationally. Through the TRANSFER VR Commission platform, Nichole has facilitated major VR works by artists including Alfredo Salazar-Caro, whose Border Crossing Beta 3.0 offered a lo-fi, apocalyptic simulation of the US-Mexican frontier. Beyond her work at TRANSFER, Nichole has worked extensively in the tech sector, specialising in experience-design strategy for a host of companies; she is also a founding board member of the Current, a non-profit museum in New York that offers an alternative model of collecting and patronage for contemporary media art, and is supporting the establishment of ProteanDAO, a new collective for the conservation of time-based media art.

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